Investors for consumer and mobile app startups
Consumer apps are earning again: AI-powered apps are the fastest-growing revenue category in the app stores. We back apps that people pay for, keep using, and recommend. Revenue still decides: we want subscriptions or purchases, not a plan to monetise later.
What we look for
- Paying users: subscriptions or in-app purchases, roughly €5k–100k MRR
- Retention by cohort that flattens instead of falling to zero
- Acquisition you can afford: organic, referral or paid with a short payback
- Pricing that covers AI and infrastructure costs per user
Usually not a fit
- Apps that need millions of users before any revenue
- Pre-launch apps without users
- Crypto and Web3 apps
Check size: $100k–500k through our syndicate. Stage: pre-seed and seed, after first revenue. Full criteria.
Frequently asked questions
Which metrics matter most for an app?
Monthly revenue, paying users, retention by monthly cohort, and how fast you earn back what it costs to acquire a user.
Do you invest in social apps?
Only with revenue. Social and community apps that earn from subscriptions or purchases are in scope; ad-only models before scale are not.
AI subscription apps churn fast. How do you look at that?
We compare churn with revenue per user and acquisition cost. A product people come back to each week beats a one-off novelty.
Raising for your Consumer and mobile apps startup?
Send us your deck and a few numbers. It takes about five minutes.
Every submission gets a reply within two days.
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